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The North Face Sues the South Butt for Trademark Infringement

The North Face Apparel Company has sued the South Butt LLC for trademark infringement in Missouri.  This links to the complaint.  South Butt will argue that its mark is a parody of the North Face, while North Face is alleging multiple claims against South Butt including trademark infringement/likelihood of confusion, dilution, misrepresentation, inducement to infringe, […]

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